Would you like to help us manage our social media and marketing activities for the Festival?
We are offering a freelance contract for a Social Media and Marketing Assistant from February to June 2020.
To apply, please send a CV and covering letter to:
or by post to Derby Book Festival, 13 Lavender Row, Derby, DE22 1DF.
Deadlines for applications: 5pm Wednesday 22 January 2020
Interviews will take place on Thursday 30 January 2020 at Derby Book Festival’s offices.
If you have any questions about the role, please contact Sian Hoyle, Executive Director, by email: firstname.lastname@example.org
Post: Social Media and Marketing Assistant
Contract Period: 60 days’ work (based on 7 hours p/day) from February to June 2020. The time each month will be variable and to be agreed, but will be full time during the Festival period.
Based at: Derby Book Festival Office, 67 Bridge Street, Derby
Responsible to: Executive Director
We are recruiting for a Social Media and Marketing Assistant for our 2020 Festival. The post includes supporting the marketing functions of the Festival including social media, website and promotions and to support the organisation of Derby Book Festival.
Further information can be found in the job description.
About the Festival
In just six years Derby Book Festival has established itself as the largest and most successful literature festival in the East Midlands, with ticket sales doubling since its inception. Its success and reputation continues to grow with a programme of events for all ages and interests. We aim to organise another diverse, accessible and high-quality programme in 2020 with a wide range of writers, from internationally renowned authors to exciting new talent.
We work closely with arts organisations across the city and have a range of venues: from the 550-seater Derby Theatre, to spaces accommodating 230 to 100 people and fewer.
To give you an idea of the success of our 2019 Festival:
- 90 events in 18 venues across the city over 9 days
- Almost 7,000 tickets sold
- 97% events rated as Excellent or Good
- 107 mentions in national, local and regional press
Our first five Festivals have included a broad range of writers including Simon Armitage, Joan Bakewell, Louis de Bernières, Vince Cable, Joanna Cannon, Tracy Chevalier, Sarah Churchwell, Ken Clarke, Carol Ann Duffy, Sebastian Faulks, Matt Haig, Sophie Hannah, John Hegley, Victoria Hislop, Alan Johnson, Jon McGregor, Kate Mosse, Jenni Murray, James Naughtie, David Nicholls, Matthew Parris, Sarah Perry, Sunjeev Sahota, Sathnam Sanghera, Sarah Waters and Alison Weir.
You can find more information about the Festival on our website: http://www.derbybookfestival.co.uk/.
JOB DESCRIPTION AND PERSON SPECIFICATION
- Maintain databases, spreadsheets and Mailing lists (in Excel, Mailchimp and Google Drive) for the following key areas:
- Media and PR
- Marketing (e-shot)
- Draft and schedule social media posts
- Reply to social media comments/responses in agreement with Executive Director
- Plan competitions and promotions on social media
- Produce weekly analysis reports on social media activity
- Produce a final report on social media and website activity post Festival
- Plan regular social media posts to be sent it throughout the year.
- Upload events information to the Festival website
- Upload promotional copy onto partner websites to support marketing e.g. Net Mums, Mumsnet, Cathedral Quarter, Derbyshire Arts
- Provide promotional information to other partners and sponsors e.g. Arts Council, Dead, Visit Derby, Derby LIVE, QUAD to enable them to support the marketing of the Festival through their channels.
- Draft items for inclusion in the Festival eshot, blog and other publications
- Assist in organisation of Taster Events and Derby Reads including distribution of invitations and managing responses
- Distribute marketing materials to venues and sites around the city and county as required
- Liaise with distributors over flier and programme delivery and stock levels
- Manage enquiries to Festival email address relating to events
- Draft promotional copy and produce fliers and posters to support the Festival marketing
- Manage the merchandising stock levels and programme levels
- Support the analysis of Audience Agency data on events to inform future marketing
- Gather data and information from partner organisations on marketing activity to inform final Marketing Report and ACE evaluation.
The Marketing Assistant should have a keen interest in the arts world with a passion for books and reading. They should have creative and practical ideas about the marketing of the Festival which they can turn into exciting and engaging copy and social media posts. They should have the following knowledge, skills, experience and personal qualities:
- Experience of regularly using social media platforms including Twitter, Facebook, Instagram and Hootsuite
- Full, clean driving licence and access to use of a car during the freelance period
- Ability to lift boxes of leaflets and programmes to deliver to venues and events
- Excellent skills in using Word and Excel (or Mac equivalent)
- Experience of analysing data including social media
- Provision of own laptop
- Excellent English language and grammar skills including GCSE English at Grade C or above
- Attention to detail
- Ability to work as part of a team and without close supervision
- Ability to work under pressure.
- Experience of using social media platforms in a business environment
- Experience of using social media and Hootsuite in a business environment
- Experience of working in a marketing or social media role in a business environment
- Experience of and excellent skills in copywriting for marketing channels
- Experience of using Mailchimp to produce e-communications
- Experience of events management
HOW TO APPLY
To apply for the role, please supply the following:
- a CV and covering letter explaining why the position interests you and demonstrating how you meet the requirements of the job description and person specification.
Applications should be sent by email to Sian Hoyle, Executive Director, by email: email@example.com
or by post to:
Derby Book Festival
13 Lavender Row
Applicants’ personal details will be kept on file for six months, after which they will be confidentially deleted or destroyed.
- The closing date for applications is: 5pm Wednesday 22 January 2020
- Interviews will take place on Thursday 30 January 2020